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Marketing Resources

College Logos

Download official logos for OTECH

Creating Guidelines

These brand guidelines will help you keep visual consistency at OTECH

Social Media Guidelines

Guide for all social media accounts affiliated with OTECH

Writing Style Guide

A guidebook for editorial style with our written communication

Frequently Asked Questions
How do I submit a project request?

OTECH Marketing uses FreshService for project requests – the same ticket system used by Facilities, I.T., and Data and Workflow. This makes it easy for you to get your project to Marketing!

To access FreshService and place a Marketing ticket for your project, click on the button called “FreshService Tickets” on the Employee Resources page.

You will get an email confirmation from a Marketing team member within 24 hours. The email confirmation often includes questions related to your project. Please answer them promptly to ensure your project can be started without delay!

 

The team member assigned to your project will communicate with you through FreshService, providing status updates and other details until your project is completed.

When deciding whether to create a design yourself or submit a Marketing request, consider the scope, visibility, and intended use of your project.

Marketing should be involved when the design is:
  • Public-facing or student-facing
  • Promoting a college program, service, or event
  • Shared across multiple departments
  • Part of an ongoing campaign or used repeatedly
  • Representing the OTECH brand to the community
  • Intended for social media, the website, digital signage, advertising, or printed marketing materials

These projects should be submitted through a Marketing request so our team can create or review the piece and ensure it aligns with the college’s brand, messaging, and accessibility standards.

You may create the design yourself when it is:
  • Intended only for employees
  • Used for internal meetings or trainings
  • A one-time program activity with limited visibility
  • A classroom announcement or internal recognition piece

These materials should still follow the Creating Guidelines and be approved by your director before they are shared.

Still unsure?

If you’re not sure whether a project should go through Marketing, we’re happy to help. Reach out to our team or submit a Marketing request, and we’ll help determine the best path forward.

Before You Publish 

Before distributing any public-facing or student-facing design created outside of Marketing, submit a FreshService Marketing ticket for review and approval. 

This final review helps ensure your design: 

  • Meets OTECH brand standards  
  • Is accessible  
  • Uses current branding and messaging  
  • Is ready for print or publication  

After approval, Marketing can also assist with promoting your project through college communication channels, including social media, digital signage, and the event calendar.

Send your questions to the Marketing and Communications Manager: brisa.odenthal@otech.edu.

You can submit a FreshService Marketing ticket to request a social media post be made for a student success story or to highlight your program.

You can also submit a FreshService Ticket to ask for help with creating a social media post for your account.

These resources are located on the Employee Portal. Log in with your OTECH credentials to browse and download media.