All social media accounts affiliated with Ogden-Weber Technical College are required to follow this style guide. The following guidelines will ensure you are representing your program and the college as effectively as possible. For any other questions or issues, contact the Marketing Department.
Refer to the OTECH Creating Guidelines for questions on branding and style.
Consult with the marketing team before creating any social media accounts for college departments and programs. The marketing team must have administrator rights to all department and program accounts. This includes sharing the username and password of the program account.
Please limit authorized users to 2 persons to protect password security. DO NOT share the username/password with those unauthorized to post to your account.
Regularly moderate your page, answering questions and replying to comments. Only remove comments if they include hate speech, personal attacks, confidential information or spam or are completely unrelated to the college. Respond to negative (and positive) feedback in a timely manner and address concerns with respect. Avoid arguing or debating.
Do not comment on political matters or breaking news, let Marketing handle and give direction on such issues.
Do not accept or respond to messages from suspicious users or users you do not know. Err on the side of caution when interacting with online users. If a message looks suspicious, screenshot and send to Marketing so we can determine how to move forward. As an account manager, you share responsibility for protecting your account from suspicious online activity.
The profile picture for all official program and department pages should include both the college logo and the name of the program. Marketing will create this profile picture for you. Any variations or themed logos/profile pictures must be submitted to marketing for approval before use.
Use only images and logos that you or the college own to avoid infringing on copyright laws. You may share content from other pages (with credit) as long as it fits this style guide, but don’t download pictures from other sites and post them directly to the page.
Post Regularly: As a general rule, be sure to post on the page at least once per week.
Permission and Confidentiality: If you are going to feature students and student work (which we encourage), be sure to get their permission first. Keep all protected personal information confidential. Respect privacy laws, including the Family Educational Rights and Privacy Act (FERPA) .
Stay Positive: Focus on the positive aspects of your program, the college, and technical education. Don’t make comparisons to other schools or educational systems (like degree-granting institutions, other technical colleges, etc.).
Highlight Our Community: Be sure your page reflects the the broad range of backgrounds and skills of our campus family. Use inclusive language and ensure all groups feel represented and valued.
Use Hashtags: Appropriate hashtags can help you share your content with a broader audience. You can also use our college hashtag (#ogdenwebertech) to link to OTECH content.